MAP POLICY
MINIMUM ADVERTISED PRICE (MAP) & DEALER PRICING POLICY
Our Commitment to Our Dealers
Golgotha Cutlery is committed to building a strong brand while creating an environment where our authorized dealers can compete fairly and profitably.
We believe our dealers should be able to invest in Golgotha Cutlery with confidence, knowing that other authorized dealers are expected to follow the same pricing standards.
Our pricing policy has two primary purposes:
1. Protect the Golgotha Cutlery brand.
As a new and growing knife company, maintaining the value and reputation of our products is extremely important. Consistent pricing helps prevent Golgotha knives from being devalued through continual deep discounting.
2. Protect our authorized dealers.
Dealers who invest in our products and honor our pricing standards should not be placed at a disadvantage by another dealer who continually sells the same products significantly below established pricing.
Our goal is simple:
Protect the brand. Protect the dealer. Create a level playing field.
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Minimum Advertised Price
Golgotha Cutlery will establish a Minimum Advertised Price (MAP) for applicable products.
Dealers may advertise Golgotha products at the established MAP price or higher.
Golgotha also expects authorized dealers to maintain our established minimum pricing when selling Golgotha products, except for promotions or auction circumstances specifically permitted under this policy.
MAP should not be viewed simply as a suggested number to display in an advertisement while routinely selling the product for substantially less.
The intent of this policy is to maintain consistent marketplace pricing and protect the value of Golgotha Cutlery products and the dealers who carry them.
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Live Auctions & “$1 and Go” Sales
We understand that live-selling platforms such as Whatnot operate differently from traditional retail.
Auctions are part of the excitement of live selling, and Golgotha Cutlery does not intend to prevent our dealers from occasionally starting one of our knives at $1 or another price below MAP.
An occasional ”$1 and Go” auction used to generate excitement, reward customers, or promote the brand is acceptable.
We also understand that auctions involve some degree of unpredictability. A dealer may reasonably expect a knife to sell near its established price and occasionally have an auction close lower than anticipated.
One auction ending below MAP is not automatically considered a violation of this policy.
However, there is an important distinction between an occasional auction result and establishing a pattern of intentionally selling Golgotha knives substantially below established pricing.
If repeated $1-start auctions consistently result in Golgotha products selling well below MAP, the dealer is expected to adjust how those products are offered.
Continually running Golgotha products at $1 with knowledge that they routinely sell substantially below established pricing is not acceptable.
If previous auctions demonstrate that a particular Golgotha knife generally sells at or near its established price, we understand a dealer choosing to run that product at auction again.
Our concern is not an occasional bargain. Our concern is creating a pattern that establishes a below-MAP market for Golgotha products.
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Promotions, Giveaways & Special Events
Golgotha Cutlery understands that dealers may occasionally want to offer promotions, customer appreciation events, giveaways, bundles, or other special sales.
We want our dealers to be able to market creatively while still protecting the brand.
Dealers planning significant promotions that would result in Golgotha products being routinely offered below established pricing should contact Golgotha Cutlery for approval before beginning the promotion.
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Enforcement
Golgotha Cutlery intends to enforce this policy consistently.
We reserve the right to review the pricing and sales practices of authorized dealers and determine whether those practices are consistent with this policy.
Repeated or intentional violations may result in corrective action, including:
- Warning or notice of the violation
- Suspension of dealer purchasing privileges
- Loss of promotional or dealer benefits
- Termination as an authorized Golgotha Cutlery dealer
Golgotha Cutlery reserves the right to terminate an authorized dealer relationship at any time when a dealer’s pricing practices are determined to be inconsistent with this policy or harmful to the Golgotha Cutlery brand or dealer network.
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Why This Matters
We don’t want our dealers competing to see who can lose the most money on a Golgotha knife.
We want dealers competing through great service, knowledgeable selling, strong customer relationships, creative presentations, and enthusiasm for our products.
When one dealer continually sells significantly below established pricing, it affects every other dealer carrying that product.
When our dealers respect our pricing structure, everyone knows they’re competing on a more level playing field.
That allows dealers to make a reasonable profit, customers to receive consistent value, and Golgotha Cutlery to continue developing new knives at affordable prices.
OUR PROMISE TO OUR DEALERS
We will work to protect the value of the Golgotha name.
We will work to protect dealers who invest in our brand.
And we will expect our authorized dealers to protect that value alongside us.
GOLGOTHA CUTLERY
PURPOSE HAS AN EDGE.